Vicarious Street Photography Through the Lens of a Hasselblad 500cm
Inspired by the viral Paris Through Pentax video we shared not too long ago, photographer Carl Pendle recently decided to put his own twist on the Inception-esque style of 'through the viewfinder' videos and take you on a street photography jaunt …
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Hasselblad H5X Film/Digital Medium Format Camera: First Look
The Hasselblad H5X is a lower-cost body that is designed as a second body for H1, H2, H2F and H4X users who want to upgrade to the H5's capabilities. It accommodates third-party digital backs, and is optimized for up to 36x48mm sensors; it also works …
Read more on Adorama (press release) (blog)

Vertu Aster luxury Android smartphone includes Hasselblad optics
The handset is powered by a 2.3GHz quad-core Qualcomm Snapdragon 801 CPU, and features a 4.7-inch 1080p display covered by sapphire crystal, a 13MP Hasselblad rear camera, a 2.1MP selfie snapper, 64GB of storage and a 2,275mAh battery which …
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Pentax 645z Medium Format Digital Camera Review
We just spent a week shooting the new Pentax 645z, the new, somewhat-affordable medium format system. We wanted to take a real world approach to how we would test the camera, so like most reviews on Fstoppers, this will be less technical and more …
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