What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions …
To help prepare for 2015, we asked sixteen of today's leading CMOs their predictions for the new year. From Taco Bell CMO Chris Brandt who forecasts mobile's ever expanding role in the consumer experience, to Salesforce Marketing Insight VP Jeff Rohrs' …
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Researchers using germanium instead of silicon for CMOS devices
Germanium was superseded by silicon as the semiconductor of choice for commercial CMOS technology. However, the industry will soon reach the limit as to how small silicon transistors can be made, threatening future advances. Germanium is one material …
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CEOs Have Obligations To CMOs Too, And They're Critical For Mutual Success
We all know the obligations CMOs have to their CEOs, but what about the reverse? Does a charismatic leader with marketing savvy running through her DNA step back from the limelight and give the CMO the opportunity to paint his picture for the company's …
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2015 Predictions for CMOs and Digital Marketing
Earlier this year, IBM found in its worldwide survey of CMOs that CEOs increasingly call on them for strategic input. Furthermore, the CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO. The survey also found, …
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